Star TV Game Show: 21 instant millionaires

Star Game Show

As the 2012 edition of the Star TV Game Show is set to begin, organizers say the ground has been prepared for 21 people who will become instant millionaires during the seven weeks that the programme would run.
Sponsored by Nigerian Breweries Plc, the 21 would-be lucky winners will emerge, three per week, over a period of seven weeks.
A unique consumer activation scheme, the scheme which will run from August 21 to October 9, 2012, had been designed to reward loyal consumers of the brand.
The Game Show will feature three teams initially comprising 10 players in each group. The 10 players in each team will then be trimmed to three players per team via a lucky dip. The final three members of each team will then go head to head in a series of games specially adapted for the show. The team which amasses the highest points at the end of the game will get N3 million as prize money - N1 million for each team member.
Speaking on the activation, Mr. Obabiyi Fagade, Brand Manager – Star, Nigerian Breweries Plc., stated that “as the nation’s biggest beer brand, Star is always looking for new and exciting ways of connecting and rewarding loyal consumers. The Star TV Game Show is all about bringing the brand closer to the consumers and generally exciting and rewarding them with fantastic cash prizes.”